EXHIBITIONSVOLKSWAGEN

VW - VOLKSWAGEN AG
Launch of the brandnew „Crafter“ vehicle edition
Capoeira Show at the IAA Trade Fair | Hanover Fair, Germany

VW - VOLKSWAGEN AG
Launch of the brandnew „Crafter“ vehicle edition
Capoeira Show at the IAA Trade Fair | Hanover Fair, Germany

Video Trailer

Capoeira Show for Volkswagen

Strong Performance

On behalf of Wolf Productions we choreographed a show with the top stars of the Capoeira scene according to the concept of the Lead Agency Triad Berlin Projects. The Brazilian dance Capoeira includes all the product values which Volkswagen attributes to the brandnew Crafter utility vehicle: Extremely strong- the muscular, well-toned bodies represent power, the fast rotations, kicks and jumps show dynamic, the smooth catlike movements the design.

An appropriate concept for the Show. On the videoscreens of the exhibition stand images of the Crafter are being shown in connection with Capoeira movements. The music for the show has been composed in combination of modern beats with Brazilian rhythms.