In the course of an expansion of the product range of the Brewery Frankenheim we received the order to stage a show for the launch of their new beer. Apart from the traditional top-fermented German dark beer a new light beer is being brewed.

Our idea and concept: We manufactured a huge bottle made of styrofoam which is brought to life with video-mapping projection. Dancers excitingly slip from a cocoon and interact with the new product design of the giant bottle. The change from tradition to future is shown in a young fresh Pop-Art-style and let the new beer appear in cool freshness.