LaunchesFENDT

FENDT / AGCO GmbH
Launch of brandnew tractors and agricultural machinery
Field Day Wadenbrunn, Germany | more than 50,000 guests

FENDT / AGCO GmbH
Launch of brandnew tractors and agricultural machinery
Field Day Wadenbrunn, Germany | more than 50,000 guests

Video Trailer

How to stage a tractor?

Real Steel

The Fendt Field Day in Wadenbrunn attracts more than 50,000 farmers, contractors, dealers and distributers to experience the newest and biggest tractors and harvesting machines. Our task was to turn the field to a stage by presenting the agricultural machinery artistically: Equilibrists are demonstating the power of the front loader tractors with acrobatic precision. Flying Acrobats are symbolizing dynamic power and function of square balers with salti and flic flac. The final parade of all machines is accompanied by stilt walkers in gigantic dinosaur costumes as well as by character performers in giant steel wheel objects and marching live-drummers.

Our achievements

  • Show production, customized show concept, tailor-made choreography, dramaturgy, artist management, music composition